Around 66 million people in Germany use social media in some form or other. What companies have built up over decades in terms of reputation can now be permanently damaged by a mere single ‘tweet’ or post on Facebook. There are many examples of how careless communication by companies on social media can lead to severe losses in sales and situations mired in controversy. Heated debates and emotional commentary are the bread and butter of any social media team. But what can one do when events get out of hand, developing a (negative) life of their own? What if individual posts, discussions, threads break out of social media, landing themselves in the mainstream media of newspapers and their websites?

“It takes years to build trust; but just seconds to destroy it.”

Our approach: preparation and defence. We provide you with the tools needed to recognise emerging crises and actively counteract them. Should events take on a life of their own, we work with you in developing contingency plans, checklists and routines - everything you need to prepare your organisation for a crisis. Both before, during and after a special situation needing effective communication, we accompany you side-by-side as a partner.

Our solutions:

  • ‘Social listening’/advice on the selection of ‘social listening’ tools.

  • Developing a defence strategy for social media channels

  • Strategic editorial planning for content


Dirk T. Schmitt

+49 (0) 170 30 28 833
[javascript protected email address]

Rosenberg Strategic Communications GmbH & Co. KG

Office Rhein-Main
Siesmayerstraße 44 (Westend)
60323 Frankfurt am Main

Office Rhein-Ruhr
Lerchenweg 3
40789 Monheim