- Partner Company
Rosenberg Strategic Marketing
Strategic Marketing focuses on one key stakeholder group: your customers. Today, customers often form an impression of a company and its brand long before the first direct interaction. We make sure your brand makes a strong impression at the digital touchpoints that matter, from Google and review platforms to Wikipedia, LinkedIn and AI-based search and answer systems. At the heart of our work is your digital reputation: we analyse how your brand is perceived, identify critical online sources and develop measures that reinforce your brand positioning.
We support companies in their day-to-day business as well as during and after special situations, such as restructurings, leadership changes or crises. Our team has an average of more than 20 years of experience in marketing communications and brand management.
Your Challenges
Your company is changing, but the perception of your brand is not keeping pace? Following a change in leadership, a restructuring or a crisis, the situation has been resolved, yet outdated perceptions persist among your customers? Your brand is clearly positioned, but this positioning is not reflected in how it is perceived digitally? Or you find that customers encounter outdated, contradictory or critical information and statements at key touchpoints?
This is exactly where we come in. We identify where your brand ambition and actual perception diverge and where concrete action is needed.
Rosenberg Strategic Marketing focuses on one key stakeholder group: your customers. We strengthen your digital reputation and ensure that your brand is clearly positioned and perceived in a compelling way. To achieve this, we draw on more than 20 years of experience in marketing communications, digital marketing, content and brand management.
Digital Reputation
How a company is perceived online has a tangible impact on trust and business success. This applies to Google and Wikipedia just as much as it does to the responses from ChatGPT and other AI systems. We continuously monitor your digital touchpoints, objectively assess outdated, critical, or misleading content, and strategically create our own sources and content that positively shape your brand perception.
Brand- Positioning
When markets, customer needs or structures change, your brand needs a clear value proposition. We analyse and develop positioning and translate it into content and channels, from the claim to the USP. We ensure that your brand speaks and is understood (again).
LinkedIn-Management
LinkedIn is now a key channel for visibility, relevance, and trust in the B2B space.
We develop tailored strategies, editorial plans, and content formats – precisely aligned with your target audiences, brand, topics, and communication objectives.
